What is AI Tools in Performance Marketing Training?
The AI Tools in Performance Marketing Training is designed to empower marketers with the knowledge and expertise to integrate AI-driven tools into their marketing strategies. This course uses AI technologies to enhance decision-making, targeting precision, and overall campaign performance.
Learners will explore AI's role in performance marketing, including automation, analytics, and personalisation. Hands-on experience will teach them how to utilise AI tools for audience segmentation, ad optimisation, predictive analytics, and performance tracking, ensuring their marketing efforts are data-driven and impactful.
This comprehensive 1-day AI Tools in Performance Marketing Training by Oakwood International provides practical insights into applying AI to real-world marketing challenges. It enables learners to maximise ROI, optimise ad spend, and create personalised customer experiences.
Course Objectives
Understand the fundamentals of AI in performance marketing
Learn how to select and implement AI tools for campaign management
Use AI for audience segmentation and customer profiling
Optimise ad performance with AI-driven insights and automation
Develop strategies for personalisation and predictive analytics
Analyse marketing performance data using AI-powered platforms
Enhance decision-making with AI-assisted marketing analytics
Upon completion, Learners will have the skills to integrate AI into their performance marketing workflows, enabling them to design innovative, data-driven campaigns that deliver tangible business results.
Course Outline
AI Tools in Performance Marketing Training
Module 1: Introduction to AI in Performance Marketing
AI Technologies and their Impact on Performance Marketing
Benefits and Limitations of AI in Performance Marketing
Key AI Tools for Performance Marketing
Module 2: AI-powered Targeting
Audience Segmentation and Targeting
Machine Learning and Predictive Analytics
Creating Targeted Campaigns Using AI-Powered Tools
Module 3: AI-powered Optimisation
Role of AI in Campaign Optimisation
Automated Bidding and Budget Allocation
Implementing AI-Powered Optimisation Strategies
Module 4: AI-powered Measurement and Attribution
Importance of Accurate Measurement and Attribution
Multi-Touch Attribution and AI-Powered Measurement
Implementing AI-Powered Measurement and Attribution Strategies
Module 5: Ethical Considerations in AI-Powered Performance Marketing
Ethical Implications of Using AI in Performance Marketing
Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation
Ethical Guidelines for Using AI in Performance Marketing
Module 6: Advanced AI-Powered Performance Marketing Techniques
Advanced AI-Powered Techniques for Performance Marketing
Natural Language Processing
Image Recognition
Module 7: Implementing AI-Powered Performance Marketing in an Organisation
Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
Cost
Infrastructure
Talent
Developing a Roadmap for Implementing AI-Powered Performance Marketing
Included
Included
- No course includes are available.
Offered In This Course:
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Video Content
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eLearning Materials
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Study Resources
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Completion Certificate
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Tutor Support
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Interactive Quizzes
Learning Options
Discover a range of flexible learning options designed to meet your needs. Select the format that best supports your personal growth and goals.
Online Instructor-Led Training
- Live virtual classes led by experienced trainers, offering real-time interaction and guidance for optimal learning outcomes.
Online Self-Paced Training
- Flexible learning at your own pace, with access to comprehensive course materials and resources available anytime, anywhere.
Build your future with Oakwood International
We empower you with the skills, knowledge, and confidence to excel in your career. Join us and take the first step towards realising your professional goals.
Frequently Asked Questions
Q. What topics are covered in the AI Tools in Performance Marketing Training?
The course covers AI fundamentals, audience
segmentation, ad optimisation, predictive analytics, personalisation, and
AI-powered performance tracking.
Q. How can this training benefit my career?
The training equips you with in-demand AI and
performance marketing skills, enhancing your ability to design data-driven
campaigns and boosting your career prospects in digital marketing.
Q. Are the AI tools discussed in the course widely used in the industry?
Yes, the course focuses on industry-recognised AI tools
that are popular and effective in the performance marketing domain.
Q. What kind of support is provided during the training?
Learners receive comprehensive study materials, access
to AI tools, and guidance from expert instructors to ensure effective learning
and application of the concepts.
Q. Is this course suitable for beginners?
Yes, the course is designed for professionals at all
levels. It covers foundational concepts and advanced strategies for a complete
understanding of AI in marketing.