What is AI Tools in Performance Marketing Training?

The AI Tools in Performance Marketing Training is designed to empower marketers with the knowledge and expertise to integrate AI-driven tools into their marketing strategies. This course uses AI technologies to enhance decision-making, targeting precision, and overall campaign performance.

Learners will explore AI's role in performance marketing, including automation, analytics, and personalisation. Hands-on experience will teach them how to utilise AI tools for audience segmentation, ad optimisation, predictive analytics, and performance tracking, ensuring their marketing efforts are data-driven and impactful.

This comprehensive 1-day AI Tools in Performance Marketing Training by Oakwood International provides practical insights into applying AI to real-world marketing challenges. It enables learners to maximise ROI, optimise ad spend, and create personalised customer experiences.
 

Course Objectives
 

  • Understand the fundamentals of AI in performance marketing

  • Learn how to select and implement AI tools for campaign management

  • Use AI for audience segmentation and customer profiling

  • Optimise ad performance with AI-driven insights and automation

  • Develop strategies for personalisation and predictive analytics

  • Analyse marketing performance data using AI-powered platforms

  • Enhance decision-making with AI-assisted marketing analytics

Upon completion, Learners will have the skills to integrate AI into their performance marketing workflows, enabling them to design innovative, data-driven campaigns that deliver tangible business results.

Course Outline

AI Tools in Performance Marketing Training

Module 1: Introduction to AI in Performance Marketing

  • AI Technologies and their Impact on Performance Marketing

  • Benefits and Limitations of AI in Performance Marketing

  • Key AI Tools for Performance Marketing
     

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting

  • Machine Learning and Predictive Analytics

  • Creating Targeted Campaigns Using AI-Powered Tools
     

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation

  • Automated Bidding and Budget Allocation

  • Implementing AI-Powered Optimisation Strategies
     

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution

  • Multi-Touch Attribution and AI-Powered Measurement

  • Implementing AI-Powered Measurement and Attribution Strategies
     

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing

  • Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation

  • Ethical Guidelines for Using AI in Performance Marketing
     

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing

    • Natural Language Processing

    • Image Recognition
       

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation

    • Cost

    • Infrastructure

    • Talent

  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

Included

Included

  • No course includes are available.

Offered In This Course:

  • vedio Video Content
  • elearning eLearning Materials
  • exam Study Resources
  • certificate Completion Certificate
  • study Tutor Support
  • workbook Interactive Quizzes
Individual Training

Individual Training fosters personal growth, enhances professional skills, and builds confidence.

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Corporate Training

Corporate Training improves employee skills, increases productivity, and aligns teams with company objectives.

Learning Options

Discover a range of flexible learning options designed to meet your needs. Select the format that best supports your personal growth and goals.

Online Instructor-Led Training

  • Live virtual classes led by experienced trainers, offering real-time interaction and guidance for optimal learning outcomes.

Online Self-Paced Training

  • Flexible learning at your own pace, with access to comprehensive course materials and resources available anytime, anywhere.

Build your future with Oakwood International

We empower you with the skills, knowledge, and confidence to excel in your career. Join us and take the first step towards realising your professional goals.

Frequently Asked Questions

Q. What topics are covered in the AI Tools in Performance Marketing Training?

The course covers AI fundamentals, audience segmentation, ad optimisation, predictive analytics, personalisation, and AI-powered performance tracking.

Q. How can this training benefit my career?

The training equips you with in-demand AI and performance marketing skills, enhancing your ability to design data-driven campaigns and boosting your career prospects in digital marketing.

Q. Are the AI tools discussed in the course widely used in the industry?

Yes, the course focuses on industry-recognised AI tools that are popular and effective in the performance marketing domain.

Q. What kind of support is provided during the training?

Learners receive comprehensive study materials, access to AI tools, and guidance from expert instructors to ensure effective learning and application of the concepts.

Q. Is this course suitable for beginners?

Yes, the course is designed for professionals at all levels. It covers foundational concepts and advanced strategies for a complete understanding of AI in marketing.

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